Founder & Chief HOPE Officer
Dr. Brandi Kelly brings over 20 years of heart, hustle, and hands-on experience to the world of education. A licensed clinical social worker and Maxwell Certified Coach, she’s worn many hats — from school social worker to principal to superintendent. Along the way, she’s been honored with the Distinguished Elementary School Principal Award and Middle School Principal of the Year Award.
Dr. Kelly is proud to be part of inspiring networks like the Illinois Association of School Administrators (IASA), Teach Better Network, Illinois Principals Association (IPA), and the Educational League of Illinois (ELI). She loves sparking change through speaking, writing, and hosting the Lead with HOPE podcast — where she shares real conversations about leadership, resilience, and growth.
FAQS
What is a system of H.O.P.E.?
A System of H.O.P.E. is a powerful and purposeful framework developed to help individuals and organizations build resilience, foster well-being, and thrive—especially during times of challenge and change.
The acronym H.O.P.E. stands for:
H – Habits
Creating intentional, consistent practices that shape mindset, productivity, and personal growth. Habits are the foundation for sustainable change.
O – Optimistic Outlook
Cultivating a perspective that sees possibility even in adversity. It’s not about blind positivity—it’s about believing that better is possible and taking steps to get there.
P – Purpose
Connecting your work and life to deeper meaning. Purpose fuels motivation, direction, and a sense of belonging—it reminds us why we show up.
E – Excellence
Striving for personal and collective best—not perfection, but progress. Excellence is about showing up with integrity, commitment, and high standards in everything we do.
The System of H.O.P.E. is a system and a choice. It empowers leaders, educators, and everyday changemakers to rise from burnout, reignite their passion, and lead with heart. When H.O.P.E. is embedded in your culture, people don’t just survive—they thrive.
✨ When we lead with H.O.P.E., we redefine what’s possible.
How do I measure H.O.P.E. and self efficacy?
Measuring H.O.P.E. and self-efficacy provides a meaningful way to track growth, uncover areas for support, and celebrate strengths—whether you're leading a team, supporting students, or building a thriving organization. Our H.O.P.E. Self-Efficacy Assessment is designed to offer clear insights and actionable data that fuel real transformation.
✨ Ready to bring clarity and direction to your leadership journey?
Book a call with Brandi today to explore how the H.O.P.E. Self-Efficacy Assessment can support your team or personal growth.
What leadership coaching options do you offer?
At Spark HOPE Edu, we believe leadership is not a solo journey—it’s a shared, supported process of growth.
We offer two powerful options to meet your needs:
🌟 6-Week Leadership Coaching Cohorts – Small-group experiences designed to foster connection, accountability, and transformation. These high-impact sessions blend strategy, reflection, and support as you build skills aligned with our System of H.O.P.E.
🤝 1:1 Leadership Coaching – Personalized coaching tailored to your goals, challenges, and leadership style. This option is ideal for those seeking individualized attention and deeper growth.
Whether you’re looking to rise with a team or lead with clarity on your own, we’ll meet you where you are—and walk with you as you grow.